http://instantroi.com/index.php/2008/12/01/will-site-performance-issues-effect-holiday-sales/ Online Retail Consulting that Delivers! Ecommerce merchandising, search marketing, SEO, comparision shopping and planning Sun, 20 May 2012 07:44:56 +0000 http://wordpress.org/?v=2.6.3 http://instantroi.com/index.php/2008/12/01/will-site-performance-issues-effect-holiday-sales/#comment-6 Rick Galan Tue, 02 Dec 2008 07:42:17 +0000 http://instantroi.com/?p=247#comment-6 From my experience, on peak sales days the only performance tuning that matters is that which keeps the site up and running. Black Friday took Sears.com down this year due to too much load. While individual page load times do play an important role in conversion, on days like Cyber Monday customers will wait the extra second for the deal. The important thing is not that your pages load instantly for everyone, but that your site is consistent and that the customer feels comfortable and reassured they are purchasing from a site that has it together. And that your site stays up. :) From my experience, on peak sales days the only performance tuning that matters is that which keeps the site up and running. Black Friday took Sears.com down this year due to too much load.
While individual page load times do play an important role in conversion, on days like Cyber Monday customers will wait the extra second for the deal.
The important thing is not that your pages load instantly for everyone, but that your site is consistent and that the customer feels comfortable and reassured they are purchasing from a site that has it together. And that your site stays up.

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